Mobile devices outsell desktop and notebook computers and they are increasingly being used as the first option when conducting web searches particularly when users are out-and-about.
It is estimated that by 2014, more people will use mobile devices than PC to get online and current statistics indicate that searches have grown by 400% since 2010.
It is estimated that by 2014, more people will use mobile devices than PC to get online and current statistics indicate that searches have grown by 400% since 2010
Mobile technology has become the hub of consumers’ daily lives. We have the power to socialize, shop, game, read, and perform thousands of other tasks in the palms of our hands whilst going about our everyday lives. As people’s appetite for mobility (and mobile solutions) continues to grow, if your brand/organisation does not embrace mobile technology, you’re going to miss out on a lot of customers and consumer engagement.
Mobile websites are specifically designed for handheld devices – nobody wants to browse a desktop website on their smartphone! Research on mobile website usability shows that mobile-optimized websites significantly improve user experience and satisfaction, which makes a positive impression of your business, when it counts!
A mobile website allows you to immediately engage users with mobile-specific features such as click-to-call, mapping functions and social media interactions. Furthermore, if you’re a local business, mobile is particularly important as more and more visitors will find your site through location-aware technology. A mobile website puts you in a position to stand out among competitors – if your website doesn’t look good on a smartphone users will become frustrated and most likely move on to one that does. A mobile website ensures that you, not your competitors, capture visitor attention while you have it.
There is no doubt about the impact mobile devices have had on the online environment. It is not just whether you can view your website on wide range of mobile viewing devices, it is about how well you communicate with your audience on these different devices. Traditional websites invariably can’t be read on these devices without constant zooming in and out and for many sites, much of the existing functionality (such as flash and hover functionality) simply will not work – this requires a completely new and different approach to mobile web design.
This new approach to mobile website design is driven by the differing communication style of mobile users. The manner in which your audience will search and absorb mobile content is different to desktop websites and requires a completely different user interface. Your users and customers want to get quick access to information, tools and features that they believe to be most important (i.e. your location, your contact details, your products, interactive media, etc). Simply bombarding them with the same information on your desktop website is not usually a good idea as this will distract your users and make their mobile experience of your website a negative one – which will not do you any favours for attracting repeat customers.
There is a lot of confusion surrounding the term ‘responsive websites’ and mobile websites. Both optimally display on mobile devices, its just that websites designed specifically for mobile devices does it better. Responsive websites could be best described as a ‘one-size-fits-all’ solution which does suit many businesses and organisations. The same websites design displays optimally on desktop and mobile devices connected to the web. This means only one website to manage for all devices – the design of the website responds to the resolution and adjusts the display of the website accordingly. However, this solution really does compromise on many areas to suit both types of web deployment of your website. Features that look good on the desktop version of the website may not look so good on the mobile device and vice-versa. The menu bar will usually turn into a drop down menu which can take some getting used to.
A website that is specifically designed for mobile devices has a customised interface and user interface design that is native to mobile devices and utilizes many hardware features of the mobile devices such as camera, GPS, phone, accelermoter, etc. These designs are more natural to users – the information presented is clear, concise and uncluttered. Users can find important information relative to their needs in a much more efficient manner, almost just like a native smart phone app. The only drawback is that you will need to have two versions of your website developed, but to keep your customers engaged and happy – this is well worth the investment!
Coolwebs offers responsively designed websites within our business and eCommerce fixed price web packages. We also offer you a customised fixed price mobile website package that is completely customised to your business needs. It’s a known fact that many people already have their own website, but do you have your own mobile website to capture the attention and user loyalty of an ever increasing mobile user market.